Online pharmacy, Pharmacy2U, has announced a year-long sponsorship of the popular ITV panel show, Loose Women.
The move aligns with its customer base which consists of more than a million female customers with four in five of its family accounts managed by women, the company stated.
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It added that Loose Women has around 2.3 million viewers every week across the UK, with a focus on raising awareness for health issues including mental health, weight loss and the menopause.
Glyn Williams, chief marketing officer at Pharmacy2U, said: ‘Loose Women on ITV is a natural fit for us, aligning with both our audience and aims. The programme’s open, honest conversations mirror our mission to empower people to take control of their wellbeing through an accessible digital health platform.
‘Through the sponsorship, we hope to connect more people to our team of expert clinicians and encourage more stigma-free discussions about health into the mainstream.’
Both Pharmacy2U and Loose Women launched in 1999 and have gone on to become ‘key players’ in their respective industries, the online pharmacy said.
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The campaign, which will run on TV, social media and online, launches on Monday 27 April, following the pharmacy reaching two million patients.
Sue Walton, executive producer of Multistory Daytime, ITV Studios, said: ‘We're delighted Pharmacy2U are the brand new sponsors of our award-winning flagship show Loose Women and we look forward to welcoming [them] on board.’
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Bhavit Chandrani, director of BE Studio from ITV, added: ‘As a show that thrives on authentic conversation and community, it provides the perfect platform for a brand dedicated to making healthcare simpler and more accessible.’
This year, Pharmacy2U has launched a new app and health hub, relaunched its Pet Health service, and completed several acquisitions including the care home pharmacy provider, Care Quality Pharmacy.
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