Medical distributor Phoenix UK has launched a new online ordering platform designed to simplify purchasing and help pharmacy teams make more informed buying decisions.
The company said that its Phoenix Gateway platform has been developed in response to customer feedback and aims to provide a more intuitive ordering experience, enabling pharmacy teams to find products quickly.
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The platform includes reimbursement information specific to each UK nation, including NHS reimbursement values, discount deduction and concessionary pricing where applicable, allowing users to view key pricing information at the point of ordering.
Rhys Martin, head of membership proposition at Phoenix UK, said: ‘Phoenix Gateway has been designed to keep ordering simple and straightforward because we know pharmacy teams are busy.
‘We’ve focused on the features customers told us they value most, creating an ordering solution that delivers what they need today while giving us the flexibility to keep improving.’
Phoenix Gateway also has capacity for individual user logins and role-based access controls, with the aim of allowing pharmacy owners to manage access according to staff roles and responsibilities.
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The platform has been designed to evolve over time, and future developments will be shaped by feedback from members and customers, Phoenix UK said.
Mr Martin added: ‘This isn’t a finished product in the traditional sense, it’s the start of an ongoing journey.
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‘We’ll continue working closely with our members and customers to optimise the experience, refine existing functionality and introduce new features based on their feedback.’
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