The latest IRI Teething Data has revealed Nelsons Teetha is the fastest growing teething brand in the UK. Within the teething pain relief category, retail sales have grown an impressive +70% year-on-year, against a total market back-drop of +8%. Nelsons Teetha has proven to be a key driver of Teething Preps Category growth, with the teething remedy being one of a few baby brands to have increased sales in double digits in comparison to last year. To order or for further information call 0800 289 515.
IRI Category Data – HBA Outlets Value Sales Growth (52 w/e 3rd Dec 2011 vs. 2010)