Betterlife is continuing its rapid expansion into bricks and mortar premises after opening its fourth store in 14 months.
The new facility sits alongside LloydsPharmacy in Attleborough, Norfolk, and has been revamped to offer ‘enhanced services’ in skin health and pain management as part of a nationwide plan.
Parent company of both LloydsPharmacy and Betterlife, Celesio UK, launched its first Betterlife outlet selling independent living and mobility products, in Leeds in August 2014.
Since then the success of the service has seen the company open two more sites in Birmingham.
Nigel Swift, sales and marketing director at Celesio UK, said the new premises offered help and advice on a huge range of healthcare issues in the same location.
He said: “The innovative store concept permits customers to try the independent living range within a kitchen, bedroom, living and bathroom sets, which we have found to prove extremely popular with our customers.
“The recent opening also celebrates the refurbishment of the LloydsPharmacy located next to the new Betterlife store, which has been transformed as part of a large scale roll-out across the UK.”
A selection of Betterlife products are available to independent pharmacy customers via Celesio Group’s wholesale arm AAH Pharmaceuticals.