A new 100% effective plant-based nit and head lice treatment is to launch in the UK this month.

KIT & COCO products aim to remove the stigma for children of having an itchy infestation through the use of characters ‘Kit’ and ‘Coco’ and by including hair accessories and a surprise treat in the kits.

The shampoo works by clogging the respiratory system of head lice and nits, essentially asphyxiating them, which also makes it very difficult for the lice to develop resistance to the treatment.

All the active ingredients in the range are plant-based and include coconut oil and botanic oil while the products are free of silicone, parabens, alcohol and insecticide.

Screen Shot 2016-03-24 at 10.52.25Jamie Webb, founder of This Earth Ltd and sole UK distributor of the range, said: “Understanding the importance of removing the stigma and inconvenience head lice presents for the whole family, our supplier has developed a fuss-free, effective and compelling solution.

“From the KIT & COCO characters to surprise treats, our new range isn’t just 100% effective in fighting off nits and lice, but it’s actually fun for kids and stress-free for parents.”

First developed in France by Evergreen Land Ltd, who specialise in plant-based health and wellbeing products, the range is now also available in Belgium, Switzerland and Germany.

The Complete Treatment Kit includes four treatment shampoos, gentle ergonomic nit comb, applicator brush, protective shower cap and a soya ink transfer tattoo.

A carton of six sets sells for the trade price of £48.84, with the recommended retail price set at £15.75.

The range also includes a refill pack, protective spray and protective and hydrating mousse.